比音勒芬秀场群星荟萃“国潮IP”系列解锁众多明星心头爱
时间:2022-08-25 15:00:33阅读:50033次来源:电影天堂 比音勒芬秀场群星荟萃“国潮IP”系列解锁众多明星心头爱
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2022年秋季,中国高端运动服饰品牌比音勒芬携手非遗苏绣工艺传承人张雪,在苏州共同举办了一场跨界合作的高端国潮秀,发布会上,比音勒芬与苏绣非遗传人张雪老师达成了12年的战略合作。与此同时,由“姑苏绣郎”张雪亲手制作的虎年与兔年的特别绣品——《瑞虎佑福》和《玉兔朝元》也第一次正式在公开场合展出,苏绣特别设计款服饰更是以别开生面的时装秀形式,让观众大呼惊艳!
活动当天群星荟萃,受到了不少时尚达人的关注,不乏一些时尚达人在比音勒芬的秀场出现。其中有一些时尚达人穿着汉服表达了对国潮的喜爱,而有的达人也搭配上了玉石等充满东方元素的饰品。整场发布会在充满时尚感的灯光下,模特们穿着比音勒芬的《瑞虎佑福》款,端着冷峻美艳的脸庞不停穿梭,将本季以中华技艺之精,表中华文化之美的理念传达到观众心中,更显得神秘高级充满东方的故事性。当原创碰撞艺术,当东方文化对话世界潮流,比音勒芬为观众带来一场极致演绎的时尚盛宴。
近年来,伴随着消费者的文化认同,国潮品牌迅速崛起,不少的明星,时尚达人都对“国潮”产品情有独钟。像近日因参加浪姐3而大火的王紫璇,就把本季的比音勒芬×故宫宫廷文化联名系列收入囊中。古典又蕴含东方美学的造型加上高级简约的质感,让王紫璇一改往日野性少女的常态,显得高级又知性。
而作为“天涯四美”之一的乔振宇,古典儒雅的美男子形象也让他形成了鲜明的个人特色。一直以来,乔振宇都特别喜欢中华文化,对于本季比音勒芬携手故宫宫廷文化推出的联名系列里,乔振宇就表示他最喜欢系列中融入的苏绣元素。本季联名款中的非遗苏绣特别款《瑞虎佑福》,以故宫博物院馆藏文物《徐悲鸿虎图轴》为灵感,结合汉·王充《论衡·恢国》的“一代之瑞,累仍不绝。此则汉德丰茂,故瑞祐多也”,并用苏绣技艺演绎。松树长绿代表长青长寿;葫芦谐音福禄,蕴含着子孙万代福禄双全;老虎寓意吉祥,身上背着葫芦宝瓶,宝瓶上方有一把斧头,寓意福上加福……辅以金线绣、镶钻、立体植绒印等技艺,不仅文化感满满,还增添了产品的精致感。
在“国民舅舅”王耀庆的眼中,比音勒芬的“国潮”系列服装非常适合他的穿衣风格。确实王耀庆是一位惊喜不断的演员,随着人生阅历的不断积累,王耀庆身上的贵气便愈加凸显,因此他也经常被美誉为“人间富贵草”。比音勒芬×故宫宫廷文化联名系列在“国民舅舅”身上更显精英绅士气质,文化感十足又不失儒雅风度是王耀庆最直观的感受。
无论是明星、时尚达人,亦或是普通的“国潮”爱好者,对于中华东方元素展现的喜爱,让比音勒芬对定位于年轻一代的消费需求上奠定了巨大的品牌基础。而众多明星的喜爱,也让代表民族文化自信的国潮产品有了更多传播的可能性。坚持展示中国文化,讲好中国故事,也让一个高端运动服饰品牌在“国潮”领域C位出道。
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